Melissa is the founder and owner of Soon Beauty Lab and has been working and living in NYC for 17 years. After exploring her field on arrival in the city, she soon realized that being in the salon was what really inspired and made her happy. Bringing fashion and art to people through their hair was and is what Melissa loves to do. READ MORE....
Bruna's love for hair and makeup stems for her passion for design, fashion and all things "aesthetically pleasing". As a Native New Yorker, Bruna loves embracing and studying the latest trends and techniques, while also customizing them to her clients' natural texture and color for an approachable and wearable style. She is just as confident executing a big change, as she is giving advice to maintain your style that you already love. When she's not in the salon, you will probably find her cuddling with her menagerie of animals, eating delicious food, or spending hours watching beauty gurus on YouTube. Some of her favorite hair projects include bridal styling, blonding and precision cuts.
Bruna has been dubbed "Best Blonde Colorist in Brooklyn" by Refinery 29
An artist in and out of the salon, Megan’s creativity and precision work together to create gorgeous styles full of movement and shine. She defines her styling aesthetic as classically current, striving to create stunning looks whether styled or left to the element of chance. An Ivy League graduate, Megan can talk about hair as easily as social theory and contemporary art. When asked about her draw to the profession, she describes hair as sculptural material, and her love for sharing time and conversation with her clients.
Igor has been drawn to hair styling for as long as he can remember. A quintessential hairdresser, he is endlessly inspired by the ultra-glamorous looks of the 1920s and 1960s.
A former professional ballroom dancer, Igor has been taking the beauty industry by storm for over a decade, and has a fiery passion for hair color and styling. A perfect cut to compliment the style is the cherry on top. As one of our Master stylists, Igor is a mentor to his colleagues, and he is always willing to share the wealth of knowledge that he has acquired over the years. He is well versed in hair care and styling products, and he strives to share the appropriate tools needed to achieve the most beautiful hair in and out of the salon.
As far back as she can remember, Nikki has been styling her friends’ hair and makeup. Hailing from SC, Nikki loves charming her clients’ intrinsic beauty by using tailored color and cuts. Her inspiration comes from New York City streets and watching how her fellow fashion-conscious New Yorkers translate runway styles into real life applications. Nikki also loves creating updos and doing makeup for special occasions. When she’s not transforming her clients into the most beautiful versions of themselves, she can be found hunting down vintage clothing, good coffee and books.
A native New Yorker, Christian has spent a lot of time traveling the East Coast. With over 7 years in the beauty industry, Christian draws inspiration from fashion, cinema, and most importantly, music. His broad musical tastes—everything from Motown to punk and hardcore—influence his aesthetic in making versatile styles for a wide range of clients. He is equally skilled in creating soft, feminine looks or precise clipper cuts. In his free time, Christian enjoys noshing on vegan cuisine, riding his bike, or spending time with his pups, Oliver and Ava.
Hailing from Virginia Beach, Lizzie is Southern Belle turned Brooklyn Bombshell.
Inspired by the rich history and culture of Brooklyn, this fiery Aries loves integrating vintage glam with a modern twist. She revels in the movement of a sun-kissed balayage, or the bold pop of an electric color project.
When she's not behind the chair, you'll likely find Lizzie strumming ukulele with The DeLorean Sisters, or exploring the city with her baby, Dottie J.
Yi is originally from the city of Shenyang, China and his passion for cultivating ones inner and external beauty was developed in his early years of childhood. Yi’s early hair training was completed at Pivot Point International in Shenyang, China back in 1999. After relocating to the United States in 2006 he began studying Cosmetology in San Jose, CA with a focus on Style, Art, Fashion and Culture. In 2013, Yi started an apprenticeship at Soon Beauty Lab to expand his techniques in hair design and hair coloring with company founder Melissa Soon. Yi spends most of his free time traveling around the world, he firmly believes that exploring different cultures can expand his creativity in doing hair. He continues taking classes to enrich his education of Hair, Fashion and Style. Yi understands what his customers need and is always able to create easily maintained styles and colors that bring out his client’s unique natural beauty.
Christina grew up and received her education just south of Boston (You may pick up on this from her adorable accent). She loves all things alternative such as vivid colors to an edgy undercut, but also has a flare for the classic (Think Audrey Hepburn with kickass tattoos). Christina is a certified color expert with advanced training. She applies specialized techniques to create styles for all ages and gender, including makeovers from natural to theatrical. Friendly, upbeat and personable her goal is to create absolute comfort and trust while sitting in her chair. While not working in salon she continues to educate herself in her craft and enjoys finding inspiration from all things such as music, classic movies, photographs and even Mother Nature. Christina enjoys spending time with her tiny chihuahua Rocco hiking and exploring scenic areas within and outside of NYC.
Sarah is a warm presence whose adoration of people is what initially drew her to the industry. A Florida native, she's been in New York City for a few years and relishing every facet. Sarah is Paul Mitchell educated, and appreciates the constant continuing education that the industry encourages. It comes as no surprise that she draws inspiration from street style, architecture, music, and film; similarly ever-changing facets of culture. When she's not in the salon, Sarah is touching noses with her pitbull Edi or frolicking around Fort Greene.
In salon, Sarah encourages her clients to embrace their hair in it's natural state. She also thoroughly enjoys an elaborate, purposeful style, and always aims to make her clients feel their best, whatever the occasion. It is a top priority to educate everyone who sits in her chair about at-home care and styling so that the style achieved in salon can be re-created at home. Sarah has a passion for both cutting and colour, and prefers to introduce clients to changes in an informative, exciting, yet stress-free way; she takes pride in her attention to clients' needs and lifestyle when considering colour and cut.
Always drawn to fashion, art and design, Selvi discovered her passion for hair styling at age 18 while assisting her aunt in Stockholm, Sweden. She spent the next twenty years honing her skills and absorbing as much knowledge and training as possible while working at reputable salons such as Jose Eber, Warren Tricomi, Mark Garrison and Bumble & Bumble. Selvi is very comfortable on set, and has styled hair for NYFW presentations, countless celebrities, TV spots, and music videos; she continues to collaborate regularly with renowned photographer Fadil Berisha. She has found her second home at Soon Beauty Lab in Brooklyn, and finds that the most rewarding part of hairdressing is corrective color overhauls and substantial transformations. She likes minimal, clean shapes with beautiful, visible texture. Selvi takes pride in customising each client with her vision and energy regardless of trends. The only things she loves more than her career is hugging and and eating hot dogs.
Nicole first discovered her adoration and passion for the beauty industry from a very young age. Born and raised in New Jersey, she has always loved everything having to do with art, colors, hair and crafts. Growing up helping at her grandmother's salon, she learned the basics and began doing her friend's hair very young. She received extensive training and became licensed back in 2004. Since then, she has constantly sought out new techniques, trends, styles and education to perfect her trade. Nicole is a certified color specialist and a precision hair cutter. She specializes in bridal or any special occasion updo styles and hair extensions. Whether it's a complete eccentric transformation, an impossible color correction or just a simple refresh, her attention to detail and passion for the field makes each person in her chair the priority! Her joy comes from her client's joy, and the smile on their face after a visit. When Nicole isn't revamping someone's hair, you can almost always find her trying out new recipes to cook, reading a book, or painting a canvas.
Samantha grew up in Connecticut an hour away from New York City. Her passion for hair has been lifelong, getting her start in beauty at age 15 when she decided to work her way through Kevyn Aucoin’s book Making Faces (often using herself or her 10 year old sister as a model). After years of doing hair and makeup for her friends, Samantha received her initial training through Paul Mitchell Academy where she later went on to receive a student stylist award from the Professional Beauty Association. After moving to New York City, Samantha completed SBL's extensive apprentice program along with advanced education from R+Co, Oribe, and Wella. Samantha loves working with curly hair, redheads, classic bobs and modern texturized haircuts. She would describe her hair style as streamlined but eclectic, feminine but dark, sexy but gritty. When she’s not working, you can find her on set, at a house show, or meditating.
Justine comes to us from the West Coast with sunshine and smiles, but has called Brooklyn home for several years now. Justine has not only worked as a stylist since 2007, but has also had the unique opportunities to use her craft in the theatre and the fashion worlds. She pulls inspiration from her past experiences as well as through the vibrant people watching of the city! Justine loves the transformative quality of hairstyling. She believes that whether it is a dramatic change, a special occasion style, or a style refresh... it's the smallest details that elevate a style!
Beyond hair she makes jewelry, loves good food and wine, and is fascinated by ocean life.
Bio coming soon...
Bio coming soon!
Kristy is one of our most soft-spoken stylists, but she’s brimming with enthusiasm for her trade, and it shows; she travels in from upstate New York to Soon daily! She really enjoys cutting hair, especially to create a great men’s cut that works with the client’s natural texture for an effortlessly well-kept look. In addition to her skills as a stylist, Kristy also is a makeup artist and is happy to create new looks for special occasions. When she isn’t in the salon, Kristy is oftentimes found reading, catching up on Parks and Recreation or taking dance classes.
Jessie's passion for hairstyling lies in classic, sophisticated, and elegant cuts and colors. She specializes in believable coloring, and cuts that enhance and work with the natural texture of each of her clients. Her style is effortless, easy, and chic- perfect for the person who wants to look fantastic without working too hard.
A science nerd at heart, Jessie has always been fascinated with the "how" of hair color, which led to her two year role as Field Educator for Wella Professionals, Soon's color of choice. This strong technical expertise has led her to join our own education team, readying our apprentices to be the next stylists of Soon!
Joel works together with each client to bring out their individuality. Whether it is a simple trim, or a big change he recommends the best solutions of hair at all lengths for his clients to fit their daily lifestyle. He delivers wearable, and current haircuts, luxury and surfy blowouts, and rich colors with a friendly welcoming demeanor. Joel has taken advanced training courses from bumble and bumble, Sassoon, Aveda, Toni and guy, Horst, yosh toya, and most recently Wella. He is credited with hairstyles in fashion magazines such as British Vogue , WWD, Details, and Rolling Stone and has worked on runway shows in New York, London, Milan and Paris.
Esther began her journey into hairdressing as an art student and views hairdressing as a art- painting while applying color and sculpting while personalizing each clients haircut. With her Brooklyn charm, each client has a sense of comfort while in her chair. Her goal is to ensure that each client walks past the mirror loving what they see, leaving the salon with a boost of confidence. Certified in Hotheads & SoCap Hair Extensions, Esther has the skill to truly transform her clients hair.
Christina is a true New Yorker born and raised with an influential upbringing around the hottest trends & styles. She has 11+ years of experience and is very passionate about making her clients look & feel great. Christina has a careful eye for detail and a unique approach towards balayage, color correction, hair extensions, and curly hair.
Brandon is thrilled to be a member of the Soon Beauty Lab team as an Experienced Stylist. Hair has been a part of his life since the beginning. With his mother as a stylist, he spent much of his time growing up in a salon environment, and it inevitably rubbed off on him. He attended the AVEDA Institute in Chicago, IL and Being a perfectionist, he has a deep love for learning and continues to seek education every day. This shines through with every cut and color he does. The inspiration for his work is ignited by current trends, NYC street style, and his own free-spirited and endearing personality. In Brandon’s free time you can find him in his new home of Bushwick, walking his dog Lucy!
Brandon Hoover is a Stylist at our Manhattan location, where he sculpts every clients hair like a work of art. After winning Washington DC's stylist of the year award in 2012, he left the nations capital to pursue a more vibrant challenging career in the Big Apple. From meticulously crafted clipper cuts and sculpted haircuts to colors that pop and textures that tousle Brandon’s talents are as diverse as New York City itself. As a graduate of the Paul Mitchel school, Brandon developed his styling skills at the SACO academy in London where he specialized in men’s cutting and editorial styling. If you’re looking for precision based scissor and clipper cuts for any hair type and texture look no further. A self proclaimed little monster with an obsession with the cosmos, when Brandon’s not in the salon he enjoys “daddy-daughter” time with his Shiba inu, Kepler.
Tiffany came to Soon Beauty Lab from Los Angeles, CA. Having accumulated a diverse education from some of the most revered names in the hair industry including Oribe, Kevin Murphy, R+CO, Wella, Vivienne Mackinder, Paul Mitchell and many others. She places a high value on continued growth resulting in long standing relationships with her guests with her beloved craft to produce beautiful work. Tiffany's interests are all things blonde, balayage/foilage, funky colors, textured cuts, and chic voluminous bouncy blowout styles. When she isn't at the salon, you may catch her on set styling, taking meditation yoga, cycling or getting in touch with nature where she fuels her passion to create.
Caitlin is a Queens, New York native who is inspired daily by the city's art and style. Applying the principles of design from her background in Fashion, she specializes in women’s haircuts and dimensional color. Whether it's a trim, a big change, subtle highlights or new bold color, Caitlin delights in finding a style to suit each individual.
When not in the salon, you'll find her crocheting or sewing, as well as learning new skills to further advance her hair education.
Lola is a Brooklyn native whose style encompasses New York City’s edge and grace. Lola has worked in the beauty industry since 2011 and finds her passion not only in creating beautiful hair but also in building relationships and community through her work. As a Stylist her goal is to create a look tailored to her clients vision, with creative cuts, and color enhancing techniques to leave them feeling effortlessly chic everyday. Clients love her goofy, light hearted spirit and her commitment to creating the best client experience possible. They will leave their visit feeling their best, loving their hair and looking forward what’s next.
V hails from D.C, the city of magnificent intentions. Intentions which she brings to your hair through the use of innovative techniques and precise knowledge of color theory. She loves a challenge and her specialty is transforming naturally brunette and raven-haired beauties into lighter versions of themselves. Always taking into account a client’s lifestyle, personality, skin complexion, and eye color, she delivers tailored looks that leave you feeling like a boss! With courses from Wella, Kevin Murphy, R&Co and more under her belt; V meshes her creativity with impeccable technical skills. Her adventurous spirit translates into her aesthetic, which consists of using the latest techniques in the industry, to achieve balanced multi-dimensional color, while still maintaining the integrity of the hair. V loves people, beauty, travel, books, and can hold a conversation about anything under the sun!
Angela, a native New Yorker, developed a passion for hair styling while working as a freelance makeup artist. While she strives to maintain a well-rounded repertoire, her favorite types of styling are dimensional blonding, creative color and texturized cuts. Angela’s vibe is gregarious and jovial, and she hopes to provide clients with an awesome experience while making them look and feel like the queens and kings they are!
Bio coming soon…
Nicole is a multitalented and bicoastal fine artist, dancer and stylist. A Bay Area, California native, she has been with the Soon Beauty Lab team for over a decade. Her fresh cuts of unrivaled precision are inspired by the most en vogue styles. Nicole's consultations are catered to each client's personal hair style to help build confidence in finding the best look. Above all, she prides herself in her talent for bridal/special occasion styling, updos, makeup, color blending and perms. Nicole is also recognized internationally for helping to develop and promote New Style Hustle partner dancing. She spends her time in between California, New York and France exploring new landscapes, tasting new foods and spending quality time with her family, which includes her toddler, Marcel. Schedule available upon request
Nanci grew up in California and moved to New York to pursue her career in hair. She really enjoys all aspects of her trade, yet favors long layered haircuts combined with natural, luscious color the most. She gets her inspiration for hair from current fashion trends as well as working with her clients’ natural texture and temperament. In her free time, Nanci is working on her artwork and has started taking piano lessons.