Sarah
Sarah is a warm presence whose adoration of people is what initially drew her to the industry. A Florida native, she's been in New York City for the better part of a decade, and relishing every facet. Sarah is Paul Mitchell, Oribe, Kevin Murphy, Wella and HotHeads Extensions educated, and thrives off of the constant continuing education that the industry encourages. It comes as no surprise that she draws inspiration from street style, architecture, music, and film; similarly ever-changing facets of culture. When she's not in the salon, Sarah is touching noses with her pitbull Edi or frolicking around Brooklyn.
In salon, Sarah encourages her clients to embrace their hair in its natural state. She also thoroughly enjoys an elaborate, purposeful style, and always aims to make her clients feel their best, whatever the occasion. It is a top priority to educate everyone who sits in her chair about at-home care and styling so that the style achieved in salon can be re-created at home. Sarah has a passion for both cutting and colour, and prefers to introduce clients to changes in an informative, exciting, yet stress-free way; she takes pride in her attention to clients' needs and lifestyle when considering colour and cut.
Brianne
Born and raised in Brooklyn, Brianne is a stylist who's all about making you feel good! With training from Aveda Institute NYC and Soon's apprenticeship program, Brianne is passionate about creating looks that leave your hair looking and feeling beautiful.. When shes not in the salon, you'll find her with her cat Alice or at the theater catching up on the latest films..
Elena
Elena joined the Soon Beauty Lab Team in early 2019 and has been a manager in both Brooklyn locations since 2020. Her background in beauty began over 10 years ago in 2013 when she began work as an on-set makeup artist. She has since continued to freelance for film/television, theater, commercial, editorial, and special event makeup in NYC and throughout the country.
As the resident SBL makeup artist, Elena specializes in the “effortlessly elevated” makeup moment—fresh and hydrated skin prep, detailed color correction, and custom shade-matching for “skin that looks like skin”. She loves soft and natural glam for brides and incorporating contrast with soft pops of color into everyday makeup. Overall, Elena prides herself on creating looks that highlight her client’s individual features, so they can feel glamorous, confident, and still recognizeable!
When she’s away from her makeup kit, Elena enjoys shooting film photography, writing, and visiting her family in the midwest.